Why Is Corporate Identity Design Necessary?
There are many factors for a firm, company or brand stand out among their rivals. Some of these factors are to make the best product in your sector, allocating more budget for promotion and advertising expenses and being the first in your sector. In today’s world, being corporate and the increase in your recognition has become a feature that immediately distinguishes you from your rivals.
There are certain stages for the formation of your corporate identity. First, you should be willing if you would like to grow, take your company beyond the current age, create a prestigious brand and a recognized product. You can start by investigating advertising agencies specialized in corporate identity design. The process of becoming corporate starts at the moment you apply to one of these agencies.
Many data of your organization such as its long-term plans, economic fields, culture and past, rivals, business areas and general organization chart will be necessary in this first meeting. For, the team consisting of the art director, art consultant, writer and graphic designer (designer), and in addition, even the web designer and social media consultant, will take the first steps in order to create your corporate identity starting from the data it receives from you. While the web designer designs a serious and dignified website, the social media consultant determines what kind of a work should be carried out in that area.
At the same time, the corporate identity design experts start the necessary works. The first thing to do is to design your logo. The worldwide recognized organizations that are the leaders of the sectors chose their logos carefully and thus ensured memorability. Aspects of logo design to be considered are as follows. The choice of colours is very important. The vivid colours that are relevant to the business area of your company should be determined with the productivity of the art consultant. They must also be simple, catch, original and memorable.
The above-mentioned stage is the planning stage of corporate identity design. Then, the stages of timing, presentation, corrections, printing and application develop.
In the timing stage, following the stage of preparing the logo, which is the foreword of your organization, the conditions of how and in which way the features determined during planning are established.
The next stage is presentation where everything is shaped.
At the stage of presentation, your agency reveals everything that it determines for you. How the letterheads, business cards, your logo, files, notepads, diplomat envelopes, envelopes for internal use, digital designs, corporate identity manual, staff attire and behaviours will be is presented in this presentation. These are the materials to be used within the institution. Any other items such as vehicle designs, facade, corporate web design, catalogues, brochures, flyers, posters and bills, banners, CD labels, stickers, eid timetables, desk calendars are the materials used outside the institution. It is an important detail to design all of these in a way that they represent the colour and world of your institution and present them at the stage of presentation.
The fourth stage in corporate identity design is the stage of corrections after presentation. The company officials determine the aspects they like and do not like, the elements to be added and removed. Thus, both parties see the advancement and have the opportunity to look ahead.
The last stage is to apply and print all of the determined materials. This is the final stage, where all of the steps are taken for the creation of your corporate identity. Your corporate identity, which should be considered as a long-term plan, is ready to carry you one step further.
