Logo Is Functional in Corporate Identity Design Just as An Identity Card.
This means all of the features of how an institution shows its attitudes and posture within and outside the organization and how it looks and represented when looked from the outside. If we see a systematic state in a firm we are doing business with or a shop where we are shopping, we immediately say, “I will never have a problem as these guys are professional in their field or a corporate company.” Here, we understand that the world professionalism is used together with institutionalized.
There are certain logos, certain emblems, and even very simple lines that we immediately understand that they are worldwide recognized brands the moment we see them. We must never forget that behind all those logos, there is an extremely serious substructure and a very systematic institutional structure.
The work you perform can indeed be of a high quality. You may even produce the best product in your sector. However, you are bound to remain as a small-scale establishment if you do not have an institutionalized structure. One of the ways to expand and grow is possible with designing your corporate identity. Being ahead of other firms, becoming a more recognized organization leaving its marks on the minds of people is only possible by institutionalization.
The first step to take for institutionalization is to bring together all data of your organization in full. These data will determine the progress of the design stage and the designers will benefit from these data at each stage. An art director, designer, writer and art consultant, who are experts in their fields with proper training, must definitely be included in the process of corporate identity design.
This team starts the work by designing the logo and defining the colours. The colours must be defined in accordance with the target group and must be in harmony with the customer group. For example, a company working in the agriculture sector must principally use the colour green symbolizing the spring and fertility, while a company working in IT sector must use light blue. The colours reveal the identity of the firms.
Logo is functional in identity design just as an identity card. It is the first thing that introduces you. Thus, it is very important that it leaves its mark on people’s minds, is easy to draw, has a depth of meaning and is interesting is very important. The corporate identity design organization responsible for the determination of the logo and other materials to be used within and outside the institution makes a presentation to you. In this presentation, it discusses everything it imagines for you in detail and presents it to your taste. Here, you always have the final word. But, the designers should make you believe in the correctness of the works they carry out and that these will be effective. The process of application and printing starts in case you give consent to the works and processes to be carried out. Following this stage, the removals and additions should be discussed and finalized. For, it is hard to revert when a firm appear on the market with a specific colour and logo as it becomes recognized with those colours and symbols.
It is possible get the following answers to the question what does corporate identity design brings you.
Creating a corporate identity is a future investment move. It is necessary not to have a lot of expectations in the short-term. But, if you increase the quality of your business with your corporate identity you can become one of those companies recognized with a single sign. Thus a confidence-based environment is formed between you, as a well-known company, and your customers. You can allocate more budget to your R&D works by reducing your advertising and promotion expenses.
Which agencies should be worked with when having corporate identity design done?
If you want to become professionalized and enter the league of giants, then you should work with the giants and prefer the institutionalized agencies with solid references, which have a say in the field and have made task distribution in each area. To this end, you should hold preliminary meetings if necessary and think over what kind of opportunities they can offer to your company and the applicability of these solutions.
